When it comes to understanding how well you are delivering on your customer's needs, most companies do 3 things:
Nothing at all
Rely on feedback from sales and account managers, which can be biased or inconsistent
Use traditional qualitative or quantitative market research, which tends to look at data in the aggregate and can be very time consuming and expensive
Watch this video on Best Practices in using STAMP.
Best Practices In Using STAMP
STAMP empowers organizations to systematically analyze what’s most important to their customers, measure performance in key categories, and implement remediation and retention plans – down to the individual client level. The result is significantly improved renewal rates, increased recurring revenue, and maximized customer lifetime values.
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